EFFECTIVE
CHANNELS TO ATTRACT TRAFFIC FOR ONLINE STORE OF COSMETICS
The trade in cosmetics is characterized by a high level of competition.
Creating an online store, it is important to know about this feature and
prepare for active work on attracting the target audience. To achieve this goal
will help experts. Promotion of online store is carried out by several methods.
We offer you the most effective solutions.
SOCIAL NETWORKS
Targeted advertising in Youtube, Facebook, VKontakte, Instagram allows you to
achieve excellent results. An important advantage of the method is effective
tools for attracting the target
audience. You can form any set of requirements: geography, age, interests,
profession.
Maintaining an online store page in social networks is also very important.
Short announcements of market updates and discounts, tips on the use of
cosmetics increase customer loyalty.
CONTEXT MEDIA NETWORK
The method allows you to contact potential customers at a time when they are
viewing your favorite sites or videos on YouTube, checking email or using
mobile applications. The range of targeting tools is constantly expanding. Here
you can use different formats of advertising.
A modern Display
Network shows users advertisements of a particular subject at the moments
when they have already attempted to search for similar products. You will be
able to offer potential customers your services before competitors do.
Success in promotion depends on the right choice of strategies and the choice
of a complex of the most effective tools. Entrust this work to the best
specialists.
SEARCHE ENGINE OPTIMIZATION
SEO for ecommerce website is very important stage when you don’t
have site yet or have already promote it. With help of search engine
optimization you can optimize your promotion badget and get free traffic on
site.
THEMATIC BLOGS
Not the fastest, but effective method. Promotion through thematic blogs allows
you to achieve sustainable results. Informational articles about cosmetics,
skin and body care methods, stylists' tips are very popular. Reading them,
visitors enjoy recommendations and come to the online store with a clear goal
to make purchases.
In this direction, quality content is very important. Expert articles, the
opportunity to discuss specific issues attract a wide target audience.
EMAIL MARKETING
Some experts consider the method ineffective. But this is a mistake. It is only
necessary to use the right strategies. Studies show that email marketing can
bring online shopping about 40% of the profits. The method solves a wide range
of tasks:
- turning visitors into customers;
- motivation for repeated purchases;
- study of demand;
- informing about news and great offers.
This is a simple, cheap and effective way to attract the target audience.